Last week, I have been wondering why Instagram was made available for Android users. For the longest time, that social media application is exclusive for Apple users. I must say that changes will definitely surprise us in the coming days having learned that. And now, that surprise has been unboxed. Facebook bought Instagram making them a more powerful social media site.

What’s in store for the users of both social media network is still vague up to this moment; but some things are clear, Facebook wants to outdo Pinterest and Facebook do want to prove that they’re still on top and that they are king of social media. Have you consulted your social media agency lately about the changes in social media events?

I’m pretty sure that even your social media agency is still in shock about the recent merger and have set up emergency meetings trying to speculate and brainstorm what changes should be done to be up and about with the changes. I think, there need not to panic; it is just one of the changes that will still benefit a lot of merchant over the cyber world.

I think that the merger only wants to keep us reminded that everything is possible and that what’s yesterday’s formula for success is a sure formula for failure if you don’t keep up and update. Changes are made to keep all of us from being stagnant and to ensure progress. This big leap in social media will surely bring progress in internet marketing and how your social media agency will react to it will define how good and competitive your campaigns will be in social media networks.

Let not this change scare you and let your trusted social media marketing agency take care of it. I am pretty sure that you’re in good hands if you have chosen the best social media agency who have the experience and expertise in handling the game of being highly sociable without compromising social responsibilities.

You might be wondering what social media agencies in Philippines are up to given the recent changes in algorithms and user behavior. Yes, now social media is part and parcel of ranking factors that the unbeatable giant search engine, Google, is considering. One can’t help but keep thinking how their social media agency are dealing with these important points and how they intend to keep up with the giant.

I would like to give you a heads up of the recent changes and what are the key components that are going to affect search in the coming days. These are what social media agency should look up to stay on top of the game and be ready for a bigger league since the advertising industry is now slowly shifting to the internet.

Here are the key components to consider:

Know the people in your circle. As what have always been said, belonging to the proper niche is very important. Imagine getting connected with so many people that has nothing to do in the industry you’re in. It’s not that you don’t want them in your network; it’s just that you want some common denominator. People in your network play an important role because it’s that powerful person in that industry that agrees with you makes a big impact. They are like living testimonials.

Google Plus network. As mentioned in the recently concluded SMX West convention, Google wants to give better results. It is the people in their social network who gives that magical plus one which gives signal that what you have has substance, and that is what they are after at. Don’t forget the people who are giving you that plus one still make an impact here. Also take note that hangout plays a vital role in social media experience. It is in that area where you meet powerful people and that is where you’re given a chance to establish relationship within the network.

In this case, the giant is able to know how to make information more relevant and useful in searches because the giant wants to generate a much more personalized and much more useful search to give people better experience. So, mingle with people and make them understand of your goodwill.

Yes, mobile is here. Since the birth of smartphones, mobile searches have been increasing incessantly. Mobility gives a person liberty to do searches anywhere without being wired. Have you looked around lately? Almost everyone are using smartphones with 3G connections. This trend is slowly getting in, in the big picture and you’ll just be surprised one day that it is already larger than life. Soon, no one is even using the computer or the laptop for searches because everything is at the palm of their hands any time, anywhere.

Now, how would you like your social media agency to work on your social media campaigns? You got to let them know that you expect something big in terms of social media marketing and that you should always be on top of the competition to keep your business from growing. There are top SEO companies who offer nothing but the best social media campaign experience, and you need a good sight to eye that company. You better move now before it’s too late.