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Showing posts with label seo. Show all posts
Marissa Mayer is currently trending in nationwide searches. If you have no idea who she is, then you must be living under a rock. My internet lover friends, meet Marissa Mayer, the first female employee of Google and current Google Vice President of Search Product and User Experience – at least until she turned over and became CEO of Yahoo.
Now that’s some form of backstabbing news, right? Before you get all defensive for our beloved Google, hear out my news first.
Shocking just about everyone in the world, (fine, every person involved in internet marketing such as PPC management and SEO), Yahoo announced their new CEO, who will undoubtedly bring a lot of experience (take note, she did come from Google) for her ex-boss’ strongest competitor. Not only was the media NOT aware of her candidacy for the post, but Marissa Mayer is also the first female employee of Google, dubbed as No. 20. She will resign from her old post today and join Yahoo by Tuesday.
Mayer, who is delighted with the new job, is looking forward to leading her former boss’ competitor.
Talk about guts, huh? Or was it just some old fashioned politics? Either or, Yahoo sure got themselves a gem.
After 14 years in the company she hasn’t met, the 37 year old, brilliant ex-Google Executive will replace Ross Levinsohn, who had been the primary candidate for the post since Jason Kilar, Hulu CEO dropped out of his candidacy just earlier this month.
After FIVE CEOs just this year, will Mayer be the right one for Yahoo?
Hearing this news, I can’t wait for the upcoming months and years! Surely, Mayer’s will be able to bring much more to Yahoo with her extensive experience. Since I watched Google grow and develop into becoming one of the most powerful search engines and Multinational Corporation, I can’t wait to finally see Yahoo get its real break. Yes, Yahoo is also one of the big companies out there, but when it comes to SEO and increasing page ranks, pay per click advertising and search engines, it is always Google at the front of the line.
Now that Mayer will be bringing her experience into Yahoo, are we looking at a future where Yahoo would be essential for Page Rank, Pay Per Click Management and SEO as well? Would there be a Yahoo Koala? I kid. Or am I?
What do you think, guys? Should Google be worried? Or as internet marketing geeks, should WE be worried?
We both know that there are two common types of practice in the field of search engine optimization, the white hat practices and the black hat practices. Those who follow the codes of optimization are called white hats, while those people whom go a little bit way beyond the ethics are considered spammers or black hat.
The recent changes in search engines algorithm especially Google’s Panda and Penguin update hit almost every website, penalizing those who are considered spam. Supposedly, black hat practitioners should already stop, but no, they continue sending and creating more spam that ever.
Did it ever wonder to any of you why black hat is still ongoing? Didn’t it ever cross your mind that, yeah I am an SEO why not try some black hat tactics? Moreover, is there really a full proof white hat? I mean not even a single ounce of black hat practice?
Some internet marketing experts stated that you can’t really tell if a certain Ecommerce Web Designer administer a design that is favorable only for white hat practices unless you checked the coding. Again, is there a full proof of white hat only?
As a member of an established Search Engine Optimization Company and a part time blogger, there is a time that I wonder if there really is a clean white hat and so I tried asking different persons in the same field, and you know what I learned?
They can’t also tell as much as I can’t clarify it to myself, perhaps at some point of your link building promotion you’ve stumble on something or performed a tiny bit black hat without even noticing. Maybe at some point of optimizing a website you have added a code or something, a command or a meta that can actually be considered as a spam by the search engines. It’s a fifty-fifty result.
So now I am asking you, your view on this issue, are there really a purely white hat link building/promotion?
Below is something I stumble upon while researching:
Define bounce rate? Bounce rate is the percentage that exhibits the number of visitors or traffic that withdraws on a certain page they entered without viewing the other pages of the website. Another definition about bounce rate is that it is the amount of visitors who leaves your page after a very small amount of time, usually a few seconds.
What are the effects of bounce rate? Simply, bounce rate represents incorrect and unreliable content for a specific search term, thus it tells Google that, that certain web result is irrelevant to the term being searched. Meaning, Google will step in and most likely to replace, if not remove your website on the top result page for that certain keyword.
How can you lower your bounce rate?
First and the most important is to use the right keywords for optimization. Ensure the density of your keyword for each page. Do not include unrelated ones in hope of tricking the search results because it will only lead to a higher bounce rate. Ask for a Search Engine Optimization Company for help in optimizing your website.
Create well written content. Engaging, well written, informative and useful ones generates more traffic than you could imagine. Include images, some personal opinions or write as if you are talking to your audience. Too much “professional like content” makes content boring, full text is boring, phrases or a word that intends to help your search visibility is annoying. Instead, suggest a relevant product and post a text link at the end of your post.
Established a fast load time because no one, not even you prefers waiting. Flash movie, pop-up windows, spinning logo or scrolling texts, floating advertisements and background music affects the loading period of a certain website as well as it also irritates a user.
Take notice of your design and navigation controls. Not because Flash affects the loading time means you can’t add animations, you just need to monetize it so that it won’t affect that much on the loading period.
Your template matters for your products or services, the purpose of your website and of course your target audience. Ask a professional Ecommerce Web Designer for opinions or acquire their services on this matter. Tell them what you want or let them present their design and if it suits your taste then it’s good.
Nevertheless, you should check the navigation controls. If you are offering a number of products or services, organized each by labeling every product or service and place it on their proper categories. Give a clear description for each product and service, title, image, shipping cost, discounts and incentives, but as much as possible if you are offering something expensive DO NOT INCLUDE the PRICE have a Contact Me button instead.
Last, but more or less not the least, check your HTML code, meta tags, title tags and heading. Review your URL, check the size of your images and make sure titles are administered. Include a site map for easy indexing, offer RSS subscriptions, EMAIL newsletters, add social media sites and feeds like Twitter, Facebook, Linkedin and Google+.
- Best SEO Company does web promotion plan and an effective web design and development strategy.
- Best SEO Company helps get ranked at the top in major search engines, and practice good Search Optimization Techniques.
- Best SEO Company really knows how to use Email Marketing Effectively.
- Best SEO Company can help dominate your marketing niche with affiliate, reseller, and associate programs.
- Best SEO Company provides assistance on analysis from their best Internet marketing coach or Internet marketing consultant.
- Best SEO Company helps build a responsive opt-in email list.
- Best SEO Company will publish articles or get listed in news stories for you.
- Best SEO Company writers will write and publish online press releases.
- Best SEO Company Facilitate and run contests and giveaways via your web site.
- Best SEO Company has the Best Bloggers that Blogs and interacts with your visitors.
Now, think about it? Is your SEO Company the best yet? Advice - Time to make a change.
I’m always a fan of this wonder boy of internet marketing from Philippines. Carl Ocab is definitely a young boy with undeniably exquisite mind. He makes highly competitive keyword “Make Money Online” to the top of Google search and definitely a very good internet marketer.
So I visited his blog and all juicy and crunchy stuff are all there - SEO, PPC and other internet marketing agency stuff. I was struck by his post entitled “I have a secret, content is not king” which he talks about how to be in the list of the best internet marketing company or in short, to be successful in marketing campaign. He’s definitely awesome and viral.
Carl said that the
Case Number 1: The Coca Cola versus Pepsi…
Well, as he didn’t intend to hurt anybody but just showing what the truth is. As you might know, Pepsi has been running “The Pepsi Challenge” way back 1975 where they held a contest in which taste better. Asking bystanders in a mall offering two cups, one with Pepsi and the other one is coke.
Guess who do you think taste better, Pepsi…
But why does Coca cola is still the number one soft drink? I know why, advertising…
Case number 2: The Problogger.net
We all know that Darren of Problogger is the number one blogger who blogs about how to make money in blogging but does he give the best content about blogging to make money? Of course, Darren’s content are highly informative though does he give his best content around the blogging world?
Yes, He’s not the best in content and I can point out many bloggers out there that is best in advice about internet marketing, blogging and related stuff but they were remained unnoticed.
Do you know the reason why? It’s because all of them didn’t market themselves enough to be known or we say “They haven’t position themselves properly” to the best possible line.
Case number 3: Who never knew McDonalds?
Yes, I do agree with Carl’s statement about McDonalds.
They don’t have the tastiest hamburgers.
They don’t have the yummiest French fries.
One thing I know of - they do know where to put their branches.
Someone might say “McDonalds is not in the fast food business, they’re in the real estate business.”
“You see, Content is just a part of marketing…”
My Deep Realization:
As I came to end this post I might say my points too. I agree with Carl in some point that writing good content is part of marketing. I heard and read blogs from people who are at the top but are not really “The Best or don’t have the best skills – but they know how to market themselves”.
I read blogs from people, that I think have the best content ever, but they are unknown. I’m not saying that putting your all your effort in marketing though content is part of marketing that should be deliver or distributed properly to be known. It might not be the best content, we can say well enough to be a big help for someone who might read it.
Once again, thank you Carl for sharing your thoughts about this matter.
Lastly, I totally agree with you Carl: “Marketing is king.”
"...To get to the top of the searches – that’s basically the core of internet marketing"
It is true that you need to make it easy for the visitors and search engines to find you in internet in case you would like to be special among the crowd of other internet marketers. In order to be the best, internet marketers do some in depth analysis for their online marketing strategies. The usual working is that search engines like Google, Yahoo and Bing can define any data in websites that corresponds to the searches. The main job of a good online marketer is to analyze and observe whether the data like site contents is much better quality than other online marketing competitors.
“We can’t avoid competition and that’s a common reality we know...”
Google just recently did some updates in their algorithm called Panda which aims to serve searchers of Google search to rank websites with quality content and displayed a more filtered search results. The world of internet marketers were shaken and lots of websites drops in the rankings. Websites with quality content shows that it is user-friendly and much easier to come across in the Internet.
“As clear as crystal, popular contents are often quality contents which doesn’t only have unique write ups but have an interesting knowledge for readers too...”
Panda update is good in serving a much better search results. Rules: more links and bookmarks your page has, the more popular it turns out to be for both search engines and simple visitors.
“Search engines hunts content with relevance to the search... “
If certain page is optimized in way that can be easily read by search engines as well as visitors (Humans readers), the easier for them to prove that the certain page is relevant to the search. Internet marketing promotion success can be achieved through utilizing online marketing techniques such as SEO and is always true to the grounds of search engines.
“What Web Marketing Promotion Strategy that plays important role in internet marketing business?”
Of course, that question might be on your number one list – no doubt. It’s a much complicated question to ask. For newbie in the world of internet marketing, all the mediums used as to promote websites are a great experience. But if you know which internet marketing strategies to utilized and skillful enough to know the truth behind the pros and cons of internet marketing then you might get to the top at the very least.
Always think that you’re doing these strategies for your target audience which is the main source of generating traffic. In a way, knowing your target market is the most important piece for ">internet marketers or lets rephrase, business must know this first before actually starting the business. Finally, put into consideration that research is the most vital thing that should be done for dealing with internet marketing website promotion tactics.
"If once you have a good traffic, then internet marketing is much easier..."
