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Showing posts with label social media. Show all posts
How long has it been? Two decades, can you believe that? It’s been two decades since web designing started, some of you might not even born or still a small kid during the very first time a web design was introduced.
It started as a simple way of transmitting data, then new technologies arise to improve its use, web designing tools to make it even more interesting, now Ecommerce Web Designer's are still improving their skills to keep up with the fast pace changes in this industry.
Can you imagine, during the early 1950’s, the web is intended for the use of transmitting information that American scientists gathered? And as time passed different advancement was made. Take a look at the infographic below.
See how wed design change so fast?You haven't even grasp the first one, there is already a string of newly developed systems, language and tools. From a simple exchange of data to an Ecommerce Website and now it started to penetrate Mobile Designing pack with a much cooler and nicer applications.
You might be wondering what social media agencies in Philippines are up to given the recent changes in algorithms and user behavior. Yes, now social media is part and parcel of ranking factors that the unbeatable giant search engine, Google, is considering. One can’t help but keep thinking how their social media agency are dealing with these important points and how they intend to keep up with the giant.
I would like to give you a heads up of the recent changes and what are the key components that are going to affect search in the coming days. These are what social media agency should look up to stay on top of the game and be ready for a bigger league since the advertising industry is now slowly shifting to the internet.
Here are the key components to consider:
Know the people in your circle. As what have always been said, belonging to the proper niche is very important. Imagine getting connected with so many people that has nothing to do in the industry you’re in. It’s not that you don’t want them in your network; it’s just that you want some common denominator. People in your network play an important role because it’s that powerful person in that industry that agrees with you makes a big impact. They are like living testimonials.
Google Plus network. As mentioned in the recently concluded SMX West convention, Google wants to give better results. It is the people in their social network who gives that magical plus one which gives signal that what you have has substance, and that is what they are after at. Don’t forget the people who are giving you that plus one still make an impact here. Also take note that hangout plays a vital role in social media experience. It is in that area where you meet powerful people and that is where you’re given a chance to establish relationship within the network.
In this case, the giant is able to know how to make information more relevant and useful in searches because the giant wants to generate a much more personalized and much more useful search to give people better experience. So, mingle with people and make them understand of your goodwill.
Yes, mobile is here. Since the birth of smartphones, mobile searches have been increasing incessantly. Mobility gives a person liberty to do searches anywhere without being wired. Have you looked around lately? Almost everyone are using smartphones with 3G connections. This trend is slowly getting in, in the big picture and you’ll just be surprised one day that it is already larger than life. Soon, no one is even using the computer or the laptop for searches because everything is at the palm of their hands any time, anywhere.
Now, how would you like your social media agency to work on your social media campaigns? You got to let them know that you expect something big in terms of social media marketing and that you should always be on top of the competition to keep your business from growing. There are top SEO companies who offer nothing but the best social media campaign experience, and you need a good sight to eye that company. You better move now before it’s too late.
I think it’s a little bit late for this, but with the recent changes in the cyber world, I guess I should still continue to share this info graphic to you and better late than sorry right.
As an internet marketing expert, my duty is not only to promote my service and or product but also to make sure that everything will go smoothly and that every client will receive the highest privacy possible (see Social Media Marketing in Philippines). And as social media such as facebook, twitter, tumblr etc, become a major way of communication, and of course sharing, isn't it right that we, users, take good notice of the privacy a website offers, our privacy as a user?
Take a look at the infographic below.
And I quote "Unless You've Changed your Privacy Settings, the Whole World Knows Your Business" Simply, everything that has been crawled by search engine robots will remain forever in the internet's database as long as the world wide web exists.
Imagine all those photos and the information attach on those, not to mention the data you included on your profile, the information you carelessly posted on your wall, for example, without any intention of letting the world know that your gonna take a week long vacation with your family, and you didn't bother to change your privacy settings.
If I am someone with a bad intention, I'll stalk you using all means available including social networks, that means all your movements, places and activities will be known to me. And by posting this information on your wall, you are making my job a lot more easier. Imagine all those people who can access your account and can view all those information, are you safe?
Remember the things you posted on your user profile, Name, Birthday, Address etc. Thru this basic information anyone can locate you through the use of Google's Street Mapping Service. Simply, you should really, really change your setting to Friends Only on Facebook. And remember to add people that you really know.
Again I quote "Google may have mastered web search, but when it comes to social networking, it needs to go back to the drawing board"
A mistake that most companies initiate is the failure to choose the right online social channels for their niche, resulting to a huge lost of investment, a waste of time and of course effort.
Keep in mind that each social network caters different characteristics and features a different philosophy that might match or is totally way out of your product/service, target audience’s league or even the industry you belong.
So how can you choose the best one among the hundreds of available social media’s available? First, consider what your business purpose is. Are you into promotion of services and or product or you are a merchant selling services and products? Remember, promoting is different to selling.
Next, what is your niche, the distinct segment of your market? Bear in mind that you should not start your campaign without properly choosing your niche. You should take into consideration that this is not a small part of your business, because in truth, niche plays the biggest and is one of the most important aspects of social media marketing. It’s a win loss battle, small mistake and you’ll definitely fall slow but painful.
Another factor to look into is whether you will cater globally or locally. Well, again think about your niche. Was it for a wider market or can it only cater local consumers? Actually, it’s a matter of what you are offering. E-commerce websites can cater globally, shipping and payment is not a problem as there are industries that offer services globally.
Adjacent to whether you will cater globally or locally, what is your website all about? What are you catering? Are you offering professional services? Do you own a company with staffs that can cater the needs of your customers? Like for example a Search Engine Optimization Company, maybe you can offer services in Website Design, or you are a team of E-commerce Web Designers? Or perhaps a non-professional merchant that sells his/her products?
Now that you know the basics, perhaps it’s high time to choose which social network to join? Below are the top networking sites you might want to check.
I’m always a fan of this wonder boy of internet marketing from Philippines. Carl Ocab is definitely a young boy with undeniably exquisite mind. He makes highly competitive keyword “Make Money Online” to the top of Google search and definitely a very good internet marketer.
So I visited his blog and all juicy and crunchy stuff are all there - SEO, PPC and other internet marketing agency stuff. I was struck by his post entitled “I have a secret, content is not king” which he talks about how to be in the list of the best internet marketing company or in short, to be successful in marketing campaign. He’s definitely awesome and viral.
Carl said that the
Case Number 1: The Coca Cola versus Pepsi…
Well, as he didn’t intend to hurt anybody but just showing what the truth is. As you might know, Pepsi has been running “The Pepsi Challenge” way back 1975 where they held a contest in which taste better. Asking bystanders in a mall offering two cups, one with Pepsi and the other one is coke.
Guess who do you think taste better, Pepsi…
But why does Coca cola is still the number one soft drink? I know why, advertising…
Case number 2: The Problogger.net
We all know that Darren of Problogger is the number one blogger who blogs about how to make money in blogging but does he give the best content about blogging to make money? Of course, Darren’s content are highly informative though does he give his best content around the blogging world?
Yes, He’s not the best in content and I can point out many bloggers out there that is best in advice about internet marketing, blogging and related stuff but they were remained unnoticed.
Do you know the reason why? It’s because all of them didn’t market themselves enough to be known or we say “They haven’t position themselves properly” to the best possible line.
Case number 3: Who never knew McDonalds?
Yes, I do agree with Carl’s statement about McDonalds.
They don’t have the tastiest hamburgers.
They don’t have the yummiest French fries.
One thing I know of - they do know where to put their branches.
Someone might say “McDonalds is not in the fast food business, they’re in the real estate business.”
“You see, Content is just a part of marketing…”
My Deep Realization:
As I came to end this post I might say my points too. I agree with Carl in some point that writing good content is part of marketing. I heard and read blogs from people who are at the top but are not really “The Best or don’t have the best skills – but they know how to market themselves”.
I read blogs from people, that I think have the best content ever, but they are unknown. I’m not saying that putting your all your effort in marketing though content is part of marketing that should be deliver or distributed properly to be known. It might not be the best content, we can say well enough to be a big help for someone who might read it.
Once again, thank you Carl for sharing your thoughts about this matter.
Lastly, I totally agree with you Carl: “Marketing is king.”
"...To get to the top of the searches – that’s basically the core of internet marketing"
It is true that you need to make it easy for the visitors and search engines to find you in internet in case you would like to be special among the crowd of other internet marketers. In order to be the best, internet marketers do some in depth analysis for their online marketing strategies. The usual working is that search engines like Google, Yahoo and Bing can define any data in websites that corresponds to the searches. The main job of a good online marketer is to analyze and observe whether the data like site contents is much better quality than other online marketing competitors.
“We can’t avoid competition and that’s a common reality we know...”
Google just recently did some updates in their algorithm called Panda which aims to serve searchers of Google search to rank websites with quality content and displayed a more filtered search results. The world of internet marketers were shaken and lots of websites drops in the rankings. Websites with quality content shows that it is user-friendly and much easier to come across in the Internet.
“As clear as crystal, popular contents are often quality contents which doesn’t only have unique write ups but have an interesting knowledge for readers too...”
Panda update is good in serving a much better search results. Rules: more links and bookmarks your page has, the more popular it turns out to be for both search engines and simple visitors.
“Search engines hunts content with relevance to the search... “
If certain page is optimized in way that can be easily read by search engines as well as visitors (Humans readers), the easier for them to prove that the certain page is relevant to the search. Internet marketing promotion success can be achieved through utilizing online marketing techniques such as SEO and is always true to the grounds of search engines.
“What Web Marketing Promotion Strategy that plays important role in internet marketing business?”
Of course, that question might be on your number one list – no doubt. It’s a much complicated question to ask. For newbie in the world of internet marketing, all the mediums used as to promote websites are a great experience. But if you know which internet marketing strategies to utilized and skillful enough to know the truth behind the pros and cons of internet marketing then you might get to the top at the very least.
Always think that you’re doing these strategies for your target audience which is the main source of generating traffic. In a way, knowing your target market is the most important piece for ">internet marketers or lets rephrase, business must know this first before actually starting the business. Finally, put into consideration that research is the most vital thing that should be done for dealing with internet marketing website promotion tactics.
"If once you have a good traffic, then internet marketing is much easier..."
