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Showing posts with label Search Engine Optimization Company. Show all posts
A moment ago I was checking my site on the tools SEOMoz provides and was glad I did. I found out a lot of things to improve a website or a blog and it’s really interesting to know that certain common practices are hurting our own website. That sometimes what we learned to be good is bad and what’s bad is sometimes good.
Take for example a certain website that uses the keyword "Search Engine Optimization Company" actually it’s a competitor’s blog I checked.
So there on the research tools SEOMoz provides I used the On-Page Optimization option, enter the keyword and URL then run the report. It was a shocking result knowing they have a much better reputation that BIMC, nevertheless, they still have an excellent grade from SEOMoz thinking that it was launched for about three-four months.
Things to Learn
And that's it, a rundown back memory lane. Some of it are so 2000 late but hey, we need to go back the basics to fully understand the present. I do hope you dont take it against me for not explaining this topic further, and I do pray you read the images so you can understand it without me explaining.
Pardon me for posting this last par way
too late, just got a little bit busy with other things that I miss out posting
this one.
Video Transcription: As stated on the
previous parts of “How to Avoid over Optimization Penalty?” these are all my
own understanding about Rand Fish’s lecture. If any case there’s something that
I may, or may have understand or stated incorrectly tell me so I can make
amends. If you have a much better explanation, leave your comment and let the
readers see how you view this topic.
Footer Filled with Links
Instead of adding information that
footer’s usually carry’s, you filled it with your list of links which is not a
good idea, moreover, it’s unnoticeable, gray font on a gray template.
Text Content Blocks
It’s a phrase, a whole sentence and worst
a whole paragraph of nonsense after a really engaging explanation or
information of something, a certain topic in which you as a reader is too
engrossed reading and then wham bam!, something way too unrelated to what the
former paragraph is.
Do you remember “keyword repetition””
It’s like in every paragraph or at the very least a few times your keyword
should be included in your content so that it helps the search engine, but I’m
telling you, this so 2000, back there, Panda even Penguin has not even crossed
the minds of search engine engineers.
What’s important today is content. Again,
what we need and what matters most to search engines are informative, useful,
high quality and relevant content.
Now that you know this things, as much as
possible even if you have little knowledge in this field or you are in the
point where you were going to asked for the assistance of a search engine
optimization agency, at least you have this account, this list as a guide in
checking if the one you hired is doing good thing on your website or is
probably creating, administering something bad that will soon be the end of
your ecommerce website.
In terms of Internet Marketing, even
Search Engine Optimization which one do you prefer, Black hat or White Hat? We
both know the difference between the two, internet
marketing experts will definitely choose white hat because they already
know what’s in store for them, but for the benefit of those who can’t
distinguish the difference, those who just started in this arena, I’ll discuss
it a little bit.
White Hat Tactics are techniques that
follow certain ethics, no for me, white hats follow ethics, search engine
guidelines and terms of service moreover, they administer campaigns that are
not hurtful to other SEO’s as well as the website itself.
On the other hand, Black hat are those
techniques that are considered spammy and in the long run will hurt the website
because black hat doesn’t follow the guidelines that search engines lay out.
So the question now is what will you
choose, Black hat or White hat?
In black hat you’ll be buying links and
perform link exchanges, while on white hat one can build a link building
strategy.
Search Engines, particularly Google wants
the best possible result for their users, best meaning a website that gives a
trusted, relevant, useful and informative content. White hat practices covers,
content writing, keyword analyzing, and most of the time asked the help of Ecommerce Web Designers in terms of the
website’s design for a better and friendly navigation.
On the other hand, black hats will
perform link exchange “I’ll link to you if
you link to me.” The worst thing here is that most of the time this websites share
a different niche, meaning no relation at all. So where is the relevancy here?
Moreover, you’ll definitely need to spend some cash to be able to do link
exchange especially for websites that are already trusted and authorities of
their own.
Next, black hats implement keywords stuffing,
while as stated earlier, white hats analyze keywords. Once you analyze keywords
you can incorporate the best possible one, a keyword that can cater a broader
category resulting to a more targeted audience without the need to over stuff all
possible keywords in the content.
Remember, what you need is trust and to be
able to gain one, you need visitors, and visitors are not just search engine
bots, readers, a target audience, so what does an audience want, content,
informative, useful, relevant, not something that gives unrelated, keyword
stuffed information.
Another technique that SEO’s perform is being
active on social networks. Having one profile is much better than launching
countless social profiles that you cant be active all the time.
We all know how social media becomes a big part
in terms of search engine optimization. Signals coming from twitter, facebook,
linkedin, pinterest etc are considered to be a source of ranking factors for
every web page. Having more than one profile can’t really build a social
following, you cant interact and be active all the time because you have numerous
accounts to handle unlike having one social profile that targets a broader
category in which you can be active 24/7 if you want.
So in the end, the question is still which is
which, Black Hat over White Hat, it’s not up to you.
In the recent topics, we posted something
about Over Optimization Penalization,
if you really read the articles and watched the video embedded on those posts;
definitely you’ll have an idea on what will be the next target once Google
updates its algorithm.
Well, recently another major change in
the search results happened, just like when the time of Panda Update, although
we are looking forward to it (to prepare our sites) its still a bit nerve
wrecking right, anticipating what will happen and if you have administer the
correct optimization on your website.
So okay, going back to the topic, Google
announced that they will launch another search update, and it’s not Panda where
websites with low quality pages are the target, this time, it’s about content.
Yes, content, websites performing spam in their contents, this includes keyword
stuffing, link schemes, cloaking and duplicate contents (I mean here really duplicate,
word by word, phrase by phrase, everything).
Here’s what Google Webmaster Central
stated:
“In
the next few days, we’re launching an important algorithm change targeted at
web spam. The change will decrease rankings for sites that we believe are
violating Google’s quality guidelines. This algorithm represents another step
in our efforts to reduce web spam and promote high quality content.”
Just to come clean, since Matt Cutts
stated or rather warned almost all SEO and Search Engine Optimization Company
about the update Google will be implementing, “the over optimization penalty” . Yes and no. It is the update he
was talking about, but it’s different from the “over-optimization statement”
wherein it’s target is the SEO.
He clarified that the update will target
content, thus using another name to illustrate the up-coming update is much
better since what they were launching will target spam contents and not an over
optimized website.
Countless debate arise on what will be
the name of the new update, thus to cut it out they release the name Penguin.
Search Engine Optimization, a process in which an individual, preferably someone who has the knowledge in this industry or a Search Engine Optimization Agency implements in order to obtain the highest possible search result for a certain keyword a website administers.
Search Engine Optimization is also used by Ecommerce Web Designers to establish a design that is search bots friendly, not to mention a design that caters a touch of professionalism and easy navigation that users look for in a website.
Implementing an SEO is not a one night process; in fact, I can say it’s a gamble. One wrong move and your website might be penalized. One wrong code and it will take forever to fix it especially if you are not a professional.
Overly optimizing your website might result to a dreadful effect as Google, one of the most famous search engine announced that they will be penalizing websites that performs extreme optimizations to the point that only search engines can understand and read the content.
Anyway, as stated above, search engine optimization is not, and will never be an overnight process. It takes time to gather your resources as well as to see the results of your optimization. There are no shortcuts, and you shouldn’t carry-out short cuts such as the things stated below:
Not performing a research on keywords to be implemented. “Knowing what keyword you want is not enough” You have more than one page, more or less each page caters a different product/service, thus a different keyword is used, using a general or a broad keyword is a good choice but what about a much categorized one, or something a user might think (long tail keywords) and you as the owner doesn’t know it can be used. Consequently, not performing a research on keywords means you can’t tell or predict the huge possibility of competition.
Exclusion of a Meta Tag Copyright. Title tags, a link that is clickable for users and most of the time being indexed by search engines for every click. Meta tag description includes description of the page, and your keywords. Heading tags (H1-H6) are tags that are search engine friendly as words inside this code is the first thing that search engine reads. Also, use tags on images as “images are invisible to search engines”. So you see how skipping simple Meta tags can affect your pages in the search results?
Not performing an optimization for each page. Okay, stated above “over optimization can have a bad effect” but internet marketing experts stated that "not optimizing your pages is also unacceptable". Keep in mind that all pages are important, this means that the homepage is not the only page you should optimize. Did you know that search engines rank individual web pages and not websites as a whole? Build a link trust for each page and you’ll be surprised by the result.
Internet marketing, a huge term that encompass a broad number of facts needed to be followed and some to avoid.
When it comes to internet marketing, what do you think is the most important? Is it your websites design? Or maybe you’re content? Perhaps the services and the products you offer.
Who should you put your trust into, or better yet, where should you put your trust? Should it be your ecommerce web designer who is responsible for implementing user friendly website navigation and design? Maybe you are considering of asking for the help of an internet marketing expert
Stop, before you go into a much deeper thought, don’t you think you should learn the basic processes of this industry first before you took chances or blame an internet marketing expert?
As the title stated, “How to succeed and the reason to fail”, not knowing what the basics of this industry is like wasting all the resources. How will you know the things needed and the things that are inaccurately implemented by the people you hire if you are badly informed?
Read, research and if you can implement what you have learned much better. Read things that is related to this industry as well as to your niche. Conduct a research on what customer seeks, what search engines would love to see and the best practices you should implement. Practice, the best thing to learn is to practice right.
Utilized your website design, think as if you are the one who’s going to use it and not as the owner of the site. Being the owner, you would like to add this and that, but as a user, all you are looking for are great content, useful products and services, superb customer service and an easy navigation.
Create a strategy. First, target a certain audience and stick to it. Use a general term that can cover a broad category. Then, generate useful and catchy content. Optimized your website as well as the content, do not forget the images. Next, Link Build, you can asked a Search Engine Optimization Company or do it yourself. Then join social networks and be an active member, communicate, discuss, debate and built trust.
Add Analytics. In order to track down everything that is happening on your site. The sales that has been made, the things and time that each visitor spends as well as to get some tips and ideas on what to implement the next time.
Perhaps you have noticed that due to the high competition in the search engine rankings between different companies that shares the same niche, Internet Marketing Experts somehow at one point, performs an overly aggressive marketing effort that manipulates the search engine, resulting to an awry search result.
Though they may not recognized or feel the effects for now, as most probably the website they are promoting is increasing traffic, but surely in the future, they will reap what they sow. Bounce rate increases, Google might even brand their content as irrelevant, malicious and eventually being banned on Google’s index.
According to the info-graphic above, fifteen percent(15%)of the websites on the top ten search result page are malicious. Take a look at the next info-graphic.
The most common method of spamming/black hat and of course, increasing your traffic are through doorway pages, portal pages, jump pages, gateway pages, entry pages, or whatever you call it, the fact remains that this pages are intended, designed and used only for the search engines and not for the human reader. It uses a specific phrase to improve the search results. In which once clicked the user will be redirected to another page using a fast Meta refresh command to prevent bounce rate.
Hidden Text are texts that human visitors cant see and is intended only for the search engine spiders. Ecommerce Web Designers are asked to implement a design that would complement this texts making it hidden or at least close to the font or regular texts.
We all know how important content is, in fact Google stated that they would give more importance to those websites who offers fresh, original, not to mention engaging content that is relevant to your keyword. This means that discrepancy through cloaking, scraping and duplication is a major no.
Nevertheless, no matter how good and relevant your content, if you put on too many links and keywords, more likely than not, you will still be penalized sooner or later.
I think it’s a little bit late for this, but with the recent changes in the cyber world, I guess I should still continue to share this info graphic to you and better late than sorry right.
As an internet marketing expert, my duty is not only to promote my service and or product but also to make sure that everything will go smoothly and that every client will receive the highest privacy possible (see Social Media Marketing in Philippines). And as social media such as facebook, twitter, tumblr etc, become a major way of communication, and of course sharing, isn't it right that we, users, take good notice of the privacy a website offers, our privacy as a user?
Take a look at the infographic below.
And I quote "Unless You've Changed your Privacy Settings, the Whole World Knows Your Business" Simply, everything that has been crawled by search engine robots will remain forever in the internet's database as long as the world wide web exists.
Imagine all those photos and the information attach on those, not to mention the data you included on your profile, the information you carelessly posted on your wall, for example, without any intention of letting the world know that your gonna take a week long vacation with your family, and you didn't bother to change your privacy settings.
If I am someone with a bad intention, I'll stalk you using all means available including social networks, that means all your movements, places and activities will be known to me. And by posting this information on your wall, you are making my job a lot more easier. Imagine all those people who can access your account and can view all those information, are you safe?
Remember the things you posted on your user profile, Name, Birthday, Address etc. Thru this basic information anyone can locate you through the use of Google's Street Mapping Service. Simply, you should really, really change your setting to Friends Only on Facebook. And remember to add people that you really know.
Again I quote "Google may have mastered web search, but when it comes to social networking, it needs to go back to the drawing board"
Define bounce rate? Bounce rate is the percentage that exhibits the number of visitors or traffic that withdraws on a certain page they entered without viewing the other pages of the website. Another definition about bounce rate is that it is the amount of visitors who leaves your page after a very small amount of time, usually a few seconds.
What are the effects of bounce rate? Simply, bounce rate represents incorrect and unreliable content for a specific search term, thus it tells Google that, that certain web result is irrelevant to the term being searched. Meaning, Google will step in and most likely to replace, if not remove your website on the top result page for that certain keyword.
How can you lower your bounce rate?
First and the most important is to use the right keywords for optimization. Ensure the density of your keyword for each page. Do not include unrelated ones in hope of tricking the search results because it will only lead to a higher bounce rate. Ask for a Search Engine Optimization Company for help in optimizing your website.
Create well written content. Engaging, well written, informative and useful ones generates more traffic than you could imagine. Include images, some personal opinions or write as if you are talking to your audience. Too much “professional like content” makes content boring, full text is boring, phrases or a word that intends to help your search visibility is annoying. Instead, suggest a relevant product and post a text link at the end of your post.
Established a fast load time because no one, not even you prefers waiting. Flash movie, pop-up windows, spinning logo or scrolling texts, floating advertisements and background music affects the loading period of a certain website as well as it also irritates a user.
Take notice of your design and navigation controls. Not because Flash affects the loading time means you can’t add animations, you just need to monetize it so that it won’t affect that much on the loading period.
Your template matters for your products or services, the purpose of your website and of course your target audience. Ask a professional Ecommerce Web Designer for opinions or acquire their services on this matter. Tell them what you want or let them present their design and if it suits your taste then it’s good.
Nevertheless, you should check the navigation controls. If you are offering a number of products or services, organized each by labeling every product or service and place it on their proper categories. Give a clear description for each product and service, title, image, shipping cost, discounts and incentives, but as much as possible if you are offering something expensive DO NOT INCLUDE the PRICE have a Contact Me button instead.
Last, but more or less not the least, check your HTML code, meta tags, title tags and heading. Review your URL, check the size of your images and make sure titles are administered. Include a site map for easy indexing, offer RSS subscriptions, EMAIL newsletters, add social media sites and feeds like Twitter, Facebook, Linkedin and Google+.
- Best SEO Company does web promotion plan and an effective web design and development strategy.
- Best SEO Company helps get ranked at the top in major search engines, and practice good Search Optimization Techniques.
- Best SEO Company really knows how to use Email Marketing Effectively.
- Best SEO Company can help dominate your marketing niche with affiliate, reseller, and associate programs.
- Best SEO Company provides assistance on analysis from their best Internet marketing coach or Internet marketing consultant.
- Best SEO Company helps build a responsive opt-in email list.
- Best SEO Company will publish articles or get listed in news stories for you.
- Best SEO Company writers will write and publish online press releases.
- Best SEO Company Facilitate and run contests and giveaways via your web site.
- Best SEO Company has the Best Bloggers that Blogs and interacts with your visitors.
Now, think about it? Is your SEO Company the best yet? Advice - Time to make a change.
A mistake that most companies initiate is the failure to choose the right online social channels for their niche, resulting to a huge lost of investment, a waste of time and of course effort.
Keep in mind that each social network caters different characteristics and features a different philosophy that might match or is totally way out of your product/service, target audience’s league or even the industry you belong.
So how can you choose the best one among the hundreds of available social media’s available? First, consider what your business purpose is. Are you into promotion of services and or product or you are a merchant selling services and products? Remember, promoting is different to selling.
Next, what is your niche, the distinct segment of your market? Bear in mind that you should not start your campaign without properly choosing your niche. You should take into consideration that this is not a small part of your business, because in truth, niche plays the biggest and is one of the most important aspects of social media marketing. It’s a win loss battle, small mistake and you’ll definitely fall slow but painful.
Another factor to look into is whether you will cater globally or locally. Well, again think about your niche. Was it for a wider market or can it only cater local consumers? Actually, it’s a matter of what you are offering. E-commerce websites can cater globally, shipping and payment is not a problem as there are industries that offer services globally.
Adjacent to whether you will cater globally or locally, what is your website all about? What are you catering? Are you offering professional services? Do you own a company with staffs that can cater the needs of your customers? Like for example a Search Engine Optimization Company, maybe you can offer services in Website Design, or you are a team of E-commerce Web Designers? Or perhaps a non-professional merchant that sells his/her products?
Now that you know the basics, perhaps it’s high time to choose which social network to join? Below are the top networking sites you might want to check.
