Why should engage in Internet Marketing - Men and Women utilize Internet in different perspective

There’s always a fuss within the internet about why you need a help for the best internet marketing company in the Philippines and SEO professionals for your business so that it will boost the traffic and converts them to sales. Yes, as a consultant to your business success you have to understand your consumers or prospect clients and we are targeting on the web. In a more distinct prospective, these means knowing what they are searching, and how they use the internet so that you will know how to get there attention.

In the past study done by Pew Internet and American Life showed (study was done in 2005) I still believe much of the study is applicable and can be used today.

Men are more likely to use the internet to:
- Read the news
- Buy travel services or make reservations
- Check sports scores and gathers sports information
- Stay updated on political news
- Participate in online auctions, such as ebay
- Write content to publish online
- Download music
- Buy and sell stocks, bonds and mutual funds


A Forrester study done in 2007 also showed that on the average men tend to stay online longer and devote more time to online entertainment and researching technical gadgets.

Women use the internet to:
- Get health information
- Read spiritual and religious information
- Gain access and participate in support group websites

A few other interesting statistics that were provided in a different study done by Burst Media in the beginning of 2009 stated the following:

- 62.3% of women use the internet as their primary source for information on the products they were considering purchasing.
- 51.7% of the women studied use the internet as the primary way to keep in touch with their families

Now the ideas are showed before you, think about your potential in grabbing this opportunity to invest online. I know you can see how this data could help you where and what to do in order to promote your products and services.

[Sources: marketing.about.com]