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In terms of Internet Marketing, even
Search Engine Optimization which one do you prefer, Black hat or White Hat? We
both know the difference between the two, internet
marketing experts will definitely choose white hat because they already
know what’s in store for them, but for the benefit of those who can’t
distinguish the difference, those who just started in this arena, I’ll discuss
it a little bit.
White Hat Tactics are techniques that
follow certain ethics, no for me, white hats follow ethics, search engine
guidelines and terms of service moreover, they administer campaigns that are
not hurtful to other SEO’s as well as the website itself.
On the other hand, Black hat are those
techniques that are considered spammy and in the long run will hurt the website
because black hat doesn’t follow the guidelines that search engines lay out.
So the question now is what will you
choose, Black hat or White hat?
In black hat you’ll be buying links and
perform link exchanges, while on white hat one can build a link building
strategy.
Search Engines, particularly Google wants
the best possible result for their users, best meaning a website that gives a
trusted, relevant, useful and informative content. White hat practices covers,
content writing, keyword analyzing, and most of the time asked the help of Ecommerce Web Designers in terms of the
website’s design for a better and friendly navigation.
On the other hand, black hats will
perform link exchange “I’ll link to you if
you link to me.” The worst thing here is that most of the time this websites share
a different niche, meaning no relation at all. So where is the relevancy here?
Moreover, you’ll definitely need to spend some cash to be able to do link
exchange especially for websites that are already trusted and authorities of
their own.
Next, black hats implement keywords stuffing,
while as stated earlier, white hats analyze keywords. Once you analyze keywords
you can incorporate the best possible one, a keyword that can cater a broader
category resulting to a more targeted audience without the need to over stuff all
possible keywords in the content.
Remember, what you need is trust and to be
able to gain one, you need visitors, and visitors are not just search engine
bots, readers, a target audience, so what does an audience want, content,
informative, useful, relevant, not something that gives unrelated, keyword
stuffed information.
Another technique that SEO’s perform is being
active on social networks. Having one profile is much better than launching
countless social profiles that you cant be active all the time.
We all know how social media becomes a big part
in terms of search engine optimization. Signals coming from twitter, facebook,
linkedin, pinterest etc are considered to be a source of ranking factors for
every web page. Having more than one profile can’t really build a social
following, you cant interact and be active all the time because you have numerous
accounts to handle unlike having one social profile that targets a broader
category in which you can be active 24/7 if you want.
So in the end, the question is still which is
which, Black Hat over White Hat, it’s not up to you.
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