As what we are always told, pay per click advertising drives instant traffic to websites. That is true for certain circumstances and false otherwise. How do we know that our ppc campaign is already causing harm rather than good to our company? That question is very important if really want to add traffic to our website through ppc. Let me explain to you the reason why it is important.
Let me start with false advertising in general. False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. This was according to Wikipedia.
Now that you have a clear idea what false advertising is, I’d like to continue with the real issue: how does it do good or bad to your campaign?
Advertisements are made to influence, to convince, to persuade and with that being said; with great influence comes great responsibilities. We want to sell or close a deal with our targeted consumers. Those consumers could become our loyal costumers which could later do the advertising for us.
When do we say that our advertisement is causing harm? Once you tried to deceive your potential consumers, there is only one option left to them; that is not to trust you anymore. As part of that distrust, they would not allow other consumers to fall on the same trap; they will educate consumers and let them know how deceiving your advertisements are. Or worse, they would let authorities know of your deceiving acts.
When do we say that our advertisement is doing well? That is when we serve our consumers what we promise them. A kick ass content in your limited pay per click ad space plus excellence in service and/or best quality product as promised will definitely leave an impression. Yes, it is that simple. You do not guarantee things you cannot deliver.
That is the name of the game when it comes to pay per click advertising. Since digital marketing is the new avenue for branding, garnering high trust ratings from internet users will be of big help. So please be careful in choosing your word in that limited ppc ad space because users could always click that back button. And that means, increase bounce rate. Remember, good relationship and high trust ratings will let your business survive and serve its purpose to gain income.