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Showing posts with label ppc management. Show all posts
When I first started looking at PPC management and Google Adwords, my first thought was – yes, I can definitely do this myself, after all, it was just keywords that mattered then. But when I started poking around the system and realized I wasn’t a very technical person, I found it hard to make my pay per click advertising useful for my campaigns and my business. I ended up having to spend so much money just for my pay per click account and that was not a good sign for my business.
So, when a friend suggested that I needed an expert, I started to wonder – why bother?
For beginners in online businesses, here’s why you should hire an expert on managing your PPC:
First, pay per click can be a truly fruitful marketing campaign – if you know how to set it right. The better you know how to strategize and re-strategize your campaign, the better you’ll find yourself seeing the benefits of your campaign. A real expert on pay per click should know how to restructure a campaign based on the daily changes of your keyword’s success. Once your keyword has risen to the top, it may be time to strike on a new keyword.
Second, there are several pay per click techniques that newbies are not aware of. Companies who manage different ppc campaigns happen to use a lot of strategies that will lower the cost of advertising cost. Instead, ppc management companies find ways to extend their client’s budget for their client to feel the real benefits of ppc. Of course, strategies won’t be given away by these companies because they have formulated it themselves and have perfected it through time and experience.
Third, companies that offer PPC management may also offer a full packaged SEO campaign that may also benefit your business. There are perks in doing pay per click advertising alone but do not lose sight on the better benefits of doing both PPC and SEO. Listen to their plans and strategy because you might actually like the kind of marketing strategy they offer to their clients which only promises better return on investments.
These three things are important factors to consider in thinking of acquiring a pay per click service. You, as a beneficiary of the said internet marketing technique must at some point understand these things to prove that these marketing strategies are worth the penny spent for your business’ success. Having better understanding of these will actually save you from overspending and will give you a clearer view of which path to take.
To free yourself from the hassle and bustle of committing mistakes and spending money, take a ppc management expert’s advice and help. This will make things easier for you and better for your business.
Marissa Mayer is currently trending in nationwide searches. If you have no idea who she is, then you must be living under a rock. My internet lover friends, meet Marissa Mayer, the first female employee of Google and current Google Vice President of Search Product and User Experience – at least until she turned over and became CEO of Yahoo.
Now that’s some form of backstabbing news, right? Before you get all defensive for our beloved Google, hear out my news first.
Shocking just about everyone in the world, (fine, every person involved in internet marketing such as PPC management and SEO), Yahoo announced their new CEO, who will undoubtedly bring a lot of experience (take note, she did come from Google) for her ex-boss’ strongest competitor. Not only was the media NOT aware of her candidacy for the post, but Marissa Mayer is also the first female employee of Google, dubbed as No. 20. She will resign from her old post today and join Yahoo by Tuesday.
Mayer, who is delighted with the new job, is looking forward to leading her former boss’ competitor.
Talk about guts, huh? Or was it just some old fashioned politics? Either or, Yahoo sure got themselves a gem.
After 14 years in the company she hasn’t met, the 37 year old, brilliant ex-Google Executive will replace Ross Levinsohn, who had been the primary candidate for the post since Jason Kilar, Hulu CEO dropped out of his candidacy just earlier this month.
After FIVE CEOs just this year, will Mayer be the right one for Yahoo?
Hearing this news, I can’t wait for the upcoming months and years! Surely, Mayer’s will be able to bring much more to Yahoo with her extensive experience. Since I watched Google grow and develop into becoming one of the most powerful search engines and Multinational Corporation, I can’t wait to finally see Yahoo get its real break. Yes, Yahoo is also one of the big companies out there, but when it comes to SEO and increasing page ranks, pay per click advertising and search engines, it is always Google at the front of the line.
Now that Mayer will be bringing her experience into Yahoo, are we looking at a future where Yahoo would be essential for Page Rank, Pay Per Click Management and SEO as well? Would there be a Yahoo Koala? I kid. Or am I?
What do you think, guys? Should Google be worried? Or as internet marketing geeks, should WE be worried?
How many times did you have to write and rewrite your pay per click ad, just because it doesn’t turn out to be a success? Well, welcome to my world! As an internet marketer myself, it took me quite a long time to get the hang of writing a pay per click ad. In fact, it took me awhile to realize that writing the ad is just as important as bidding on keywords.
You see, once upon a time, I thought that keywords were essential to proper PPC management. As long as the ad had a few keywords or more, I was done. But it turns out that if your ad isn’t attractive enough to visit, then it won’t be effective, keywords and all.
So, after successfully failing several campaigns, I finally found myself studying on how to write a successful PPC ad. Here are some of my findings:
Do write a short, powerful ad
While I love a challenge, writing a PPC ad doesn’t just require you to create a slogan of some sort. It requires you to attract a person’s interest, emotionally, in the shortest and most powerful words you can use. Now, even if I’m some sort of National Best-Selling author, I think this will still be hard for me. How was I supposed to put all of the features and benefits into one, short sentence?
When you’re writing an ad for your pay per click campaign, you need to be clear on what you want to happen. Your ads need to be creative, concise and as much as possible, straight to the point. The trick to this is to think as if you’re the customer. What words will make you want to click?
Do not overuse keywords, since it is not a necessity anymore
Yes, keywords remain an integral part of managing your pay per click ads. However, if you happen to stuff everything into that short sentence, you end up creating an ad that everyone will only consider to be spammy and unwelcoming.
Do include a reason and goal in your ad
When searching for a product or item using Google search, everyone will see your ads first. But if your ad doesn’t contain a reason for them to click it, they’ll simply scroll down to other results. Your ad needs to convey a reason for them to click and what will happen when they click.
Complicated? Yes. But if you’re able to write that one or two lines of powerful and inviting words, you can end up attracting more customers to your website.
Does your pay per click ad have all these?
Did you know that writing the correct PPC ad has an effect on the overall success of your campaign? Yes, I didn’t know either. As far as I was concerned, as long as I was bidding on keywords and my ad had the right keywords, it was enough to get people to visit my site. After all, it is the first thing they’ll see when they’re making a search.
Unfortunately, these days, with Google’s algorithms constantly changing and all the local search engine optimization techniques evolving, keeping up with the latest trends is essential, especially when it comes to PPC management services, where big money may be involved.
This is why I decided to recognize my mistakes when it comes to pay per click and after much research and study of the results of my campaign, I realized that yes, how I write the PPC ad may actually have an effect on my campaign. Here are the most common mistakes I made when writing my ads:
Stuffing the ad with keywords
In the past, when keywords made a huge effect on most top SEO strategies, I thought stuffing the ad with as much relevant keywords was enough to catch the attention of customers. I realized that these keywords are much too vague and unhealthy because they say nothing about the business or what I can offer. Instead of attracting customers, they find my ad a little too SEO-optimized.
Lack of creativity and attractiveness for the customer
Because I was so focused on keywords, I didn’t realize that a creative ad was much more important than putting in a lot of relevant keywords. These ads are advertisements after all, and the more enticing an ad was, the bigger the possibility that users will see the website as an actual helpful search result, rather than a sponsored ad.
Lack of a good and intriguing headline and effective template
In order to actually attract users to look at the ad, the headline must be catchy. It’s not just about keywords anymore. This time, creativity is an important factor to catch a user’s attention. A good ad template should include an intriguing headline, a powerful benefit to convince the user to continue to read the ad and another feature that may also be attractive or supportive to the previously mentioned benefit.
Before I start using pay per click advertising, I double-check to make sure that I do not make these mistakes again. What about your ads? Are you making the same mistakes?
Now that we know that good call to actions in our limited ppc ad space can mean the world to our business given that we keep up the promises we put in there (this was discussed in Bad vs. Good Advertising), our goal now is to let our clients stay in our specified landing pages. Keep in mind that internet users have short attention span; that they have to immediately see what they’re looking for. We cannot afford to make them leave our page after clicking our ads.
We have to consider certain things to make our target client stay in our page. One of the considerations is the design. Remember that pleasing a human being is more important than pleasing a robot. The landing page should not only be robot friendly, but human eye friendly. We have to make our landing pages pleasing; make it an eye candy and user friendly. Make sure that the targeted keyword and/or product can be easily seen in a single scan. This will keep your customer stay in that page.
Next, consider giving your customer the best knowledge they could get. We don’t just sell out our product or service to our client; we also inform them. We give them the knowledge they are looking for. We give the pros and cons of our product or service so they stay on the page. This will help your client decide whether he or she will seal a deal so you better do well in giving out information.
Apart from design and knowledge, your targeted client looks for something special. Go the extra mile by offering free services that they cannot resist. For example, if you sell products, bundle in some free deliveries if your client purchased x amount. Or, if you sell services, you could offer free consultation or free business analysis before going to the deal proper. I’m sure, you could think of various extra services that will convince your client. By doing this, you convince them to make a sale or close a deal.
Just keep your targeted client happy and your ledgers will also be happy. That is what good businessmen does to establish a long-term relationship with their clients and to gain more clients. Making you’re already clients happy could lead to free and effortless marketing in the future because your clients will do the marketing for you.
As what we are always told, pay per click advertising drives instant traffic to websites. That is true for certain circumstances and false otherwise. How do we know that our ppc campaign is already causing harm rather than good to our company? That question is very important if really want to add traffic to our website through ppc. Let me explain to you the reason why it is important.
Let me start with false advertising in general. False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. This was according to Wikipedia.
Now that you have a clear idea what false advertising is, I’d like to continue with the real issue: how does it do good or bad to your campaign?
Advertisements are made to influence, to convince, to persuade and with that being said; with great influence comes great responsibilities. We want to sell or close a deal with our targeted consumers. Those consumers could become our loyal costumers which could later do the advertising for us.
When do we say that our advertisement is causing harm? Once you tried to deceive your potential consumers, there is only one option left to them; that is not to trust you anymore. As part of that distrust, they would not allow other consumers to fall on the same trap; they will educate consumers and let them know how deceiving your advertisements are. Or worse, they would let authorities know of your deceiving acts.
When do we say that our advertisement is doing well? That is when we serve our consumers what we promise them. A kick ass content in your limited pay per click ad space plus excellence in service and/or best quality product as promised will definitely leave an impression. Yes, it is that simple. You do not guarantee things you cannot deliver.
That is the name of the game when it comes to pay per click advertising. Since digital marketing is the new avenue for branding, garnering high trust ratings from internet users will be of big help. So please be careful in choosing your word in that limited ppc ad space because users could always click that back button. And that means, increase bounce rate. Remember, good relationship and high trust ratings will let your business survive and serve its purpose to gain income.
There have been talks over the last few days about mobile searches and how would advertisers gain from this larger than life trend and change. As we can all see it, mobile searches are slowly dominating the market share for searches and have been directing all arrows towards it slowly. This has been made possible by the invention of smartphones. And yes, mobile search will continue to rise by the end of the year by 25 percentile making it another avenue for paid clicks.
Why is that so? People’s lives were changed by technological innovation and there have been hunger for better technology in the past years. Since this is the requirement that humans have been asking from technology; the need to find ways in making it easier and faster for people to get answers in their queries lead to this ongoing change. Mobility has turned into a need.
If you would also observe, mobile networks started offering inexpensive mobile internet access which is one of the factors of mobile search rise. Who could resist an inexpensive 24/7 mobile internet? Being connected to social networks 24/7 gives you the privilege to get all the latest scoops and it also gives you the liberty to express your thoughts over the world wide web 24/7.
Now, are you ready for this big change? If you are not prepared for this change, then seek the experts’ advise most especially if you have ppc campaigns going on. You have to talk to ppc management experts regarding the change and make sure that your campaign will benefit from the change. Ask the pay per click management head that has been handling your campaigns if they have the capability of offering mobile web service. Start from there and don’t forget to keep yourself updated.
In one way or the other, mobile news lets a person stay connected to the current events. It lets the person be aware of what’s happening around him. This is enough reason for now to start shifting to mobile web pay per click campaigns. This is the right time to consult a group of professional ppc management team for immediate kick off of your mobile web pay per click campaigns.
We’ve known that ppc management is a task that needs continuous monitoring and that every numbers or data in your spreadsheet matters. I know this might sound too big a picture for those who are new in the arena, but the tools that will be discussed here are essential to monitor keywords, negative keywords, or even bad traffic sources. Knowing these essential tools will help you convert and focus on areas you needed to.
Since pay per click management takes a lot of patience and understanding, making it easy for the readers to comprehend it better is my sworn duty. Here, I would like you utilize all the resources available and maximize your full potential in winning that bid and improving your conversion rate.
Here are essential tools you will need in your ppc management journey:
Adsense Sandbox – this tool allows you to find competitor’s text and display ads running on Adsense network sites by typing in a keyword and a geographic location. This tool gives you the power to closely watch out your competitors and gives you an idea on which keyword to put more effort on with specified geographic location. Local search engine optimization also gets in this picture because this tool allows you to see which locality does your keyword is at its most competitive form.
Google AdWords Modified Broad Match Keyword Tool – this is a free utility tool from Acquisio which quickly converts your broad match keyword lists into broad match modified lists. This adds up new keywords which you could use. Take note, keywords generated in this tool are not just keywords, they are keywords that could help you sell more and more likely to be clicked by human beings. To make it easier, keywords generated here could make your banner ads as big as the screen. It screams “click me because you need me.”
Reverse Internet – this site has a competitive analysis tool that lets you identify sites owned by or closely related to the low quality traffic sites you have identified in your Google Analytics and Google AdWords network reports. This will help you eliminate sites that have low quality or contains not so substantial content that could actually harm your campaign. Remember, results must give the exact information a user is looking for or else, bounce rate will increase and not a single conversion will be made.
Capitalizing in ppc management tools is very minimal. There are a lot of free tools you could find over the internet and there are also a lot of inexpensive tools that gives comprehensive reports. All you need is a resourceful ppc manager to get your campaigns rolling in the right direction.
Imagine how many businesses have thrown their money away, acting like mad cows in chasing ppc advertisements. When professionals say that ppc management will drive instant traffic, it does not mean that you have to dive into the bandwagon without knowing how it works, when to start, or when to stop. Surely, a lot have been enticed by the flourishing promises of ppc; but, you have to understand every bits and pieces of the field before you cry that pay per click management is false advertising.
The core strategy of doing ppc management correctly is keyword research. It may sound like an old cliché but believe me when I say that you have to run keyword tests every now and then. You don’t tire of running this test simply because you have to know which keywords are giving negative and positive impacts. If you want to sheer every worth of your penny, treat keyword testing and researching as a chore.
Now that you have been running tests cyclically, let the powers of local search engine optimisation help you boost up conversions. It is no secret in the internet marketing world that search engine optimization when done in conjunction with ppc management could give your business greater benefits. Another stint here would be, it’s better to be present in organic searches than be more visible in advertisement section.
Who said that making a home run is difficult? You just have to consult top seo company to get your ppc management started and begin your journey all the way up to the home base. With right path and correct approach taken in addition with ppc management experts advise well-noted, it won’t be that difficult to bring home the bacon.
So, are you going to wait for another millennium before you act on your ppc campaign? Do the big leap and experience the magic of ppc management. Give your competitors some goose bumps and shake them by your presence.
