Most of the big ingredients about search algorithm recipe are known but usually neglected and was placed below the to-do list. Let’s take a look.
First, words matter. Of course, it is a well known for Seos that search engines account for every word on the web. This way when someone search for phrase like “internet marketing service”, the search engines can either result to only the pages that where about “internet marketing service”.
The second one is titles matter. Each page on the web has official title and you may not ever see it because it’s in the website or page code. Did you know that search engines pay a lot of attention to page titles? Yes, because page tiles often summarize the whole page just like a book and its title.
One of the most important recipes that are included in search algorithm is the links between websites matter. When one webpage links to another page, it’s usually a recommendation telling readers that the latter site or page has good information. A webpage that has a lot of links coming to it can look good to search engines.
Key Points:But some people are trying to fool search engines by creating or buying bogus links all over the web that points to their own website. You should take note that search engines like Google or Bing can now detect when the sites has a lot of them and usually they account for it by giving links to trustworthy sites more weight in the search algorithm recipe.
Words in the Links Matter
Yes, the words that are used in the links matter too. If your webpage says “Amazon has lots of books.” And the word “books” is linked. Search engines can established that amazon.com is related to the word “books”. So that when someone searches for the word “books” that site will rank well on search engines.
Lastly, search engines care about the website reputations. Websites with the consistent record of fresh and engaging content as well as with the growing numbers of quality links pointing to it maybe considered a soaring high in search results or even top the rankings.
Thoughts:These are just the basics about search algorithm recipe. The recipes are refined and change all the time (See Google Panda Update and Penguin Update). Always remember that a good seo professional or internet marketer is about making sure that your website has a great, original, relevant and quality content that supported by the ingredients that search engines need for their recipe.