Most of the big ingredients about search algorithm recipe are known but usually neglected and was placed below the to-do list. Let’s take a look.

Words Matter

First, words matter. Of course, it is a well known for Seos that search engines account for every word on the web. This way when someone search for phrase like “internet marketing service”, the search engines can either result to only the pages that where about “internet marketing service”.


Titles Matter

The second one is titles matter. Each page on the web has official title and you may not ever see it because it’s in the website or page code. Did you know that search engines pay a lot of attention to page titles? Yes, because page tiles often summarize the whole page just like a book and its title.


Links Matter

One of the most important recipes that are included in search algorithm is the links between websites matter. When one webpage links to another page, it’s usually a recommendation telling readers that the latter site or page has good information. A webpage that has a lot of links coming to it can look good to search engines.

Key Points:

But some people are trying to fool search engines by creating or buying bogus links all over the web that points to their own website. You should take note that search engines like Google or Bing can now detect when the sites has a lot of them and usually they account for it by giving links to trustworthy sites more weight in the search algorithm recipe.

Words in the Links Matter

Yes, the words that are used in the links matter too. If your webpage says “Amazon has lots of books.” And the word “books” is linked. Search engines can established that amazon.com is related to the word “books”. So that when someone searches for the word “books” that site will rank well on search engines.



Reputation Matter

Lastly, search engines care about the website reputations. Websites with the consistent record of fresh and engaging content as well as with the growing numbers of quality links pointing to it maybe considered a soaring high in search results or even top the rankings.

Thoughts:

These are just the basics about search algorithm recipe. The recipes are refined and change all the time (See Google Panda Update and Penguin Update). Always remember that a good seo professional or internet marketer is about making sure that your website has a great, original, relevant and quality content that supported by the ingredients that search engines need for their recipe.

Do you really think you already know what SEO is all about? The real core about search engine optimization is explained in the simplest way where in non-techie people would actually understand. From the older post here in SEO BIMCS which talks about how the internet is a reflection of the real world, the real concept of SEO also echoes the real world.

SEO is an advance practice by internet marketers which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines and the section below will explain how.

Here’s a video produced by Search Engine Land works with Common Craft that explains thoroughly what SEO is and how it can help searchers find the most relevant stuff that they’re looking for.

Key points:

For example when you are looking for the best internet marketing company in the web and want to know what’s the best services they can offer, you’ll end up searching a certain key phrase “Internet Marketing Service” on Google, Bing or Yahoo (Search Engines), you’ll get a list of results display. Each search results that you see is thoroughly filtered (In a much complex algorithm or process) by search engine in order to give the users what they really want.

Search Engine Optimization (SEO) is in simple term making efforts to ensure that relevant keyword phrases are present in your website pages. There is this issue for possible clients about what campaign should they get from the best internet marketing service – Is it SEO or PPC? Before answering this, we have to define each term.

Pay per click (PPC) means you set up and advertising campaign with small ads and when people enter keywords on the search engines your ads will appear for them to click on. Meanwhile, SEO is free and PPC will cost you every time someone clicks on one of your ads.


I found this Q and A from LinkedIn’s SEM groups and this might help you better see things right about SEO and PPC.

A question from Carolina:

Let’s say I'm a small mom & pop plumber. If I had only 1 choice do I spend money on Social Media or PPC?

Jonathan Answered:

My Advice would be Google Places (Local Search) you can set this up yourself or with the help of a professional SEO should cost no more than £200/300 inc directory submissions.

Use of PPC can be targeted area specific, so you can home in on those big hitting keywords, the downside is not every IP is reliably local to where your main business activity is, the upside is that you can set a daily limit and any enquires should be easily converted.

Your Website should be optimized example SEO to gain cheaper PPC and add relevance to the results, Google reward success example click through rate, they also look for relevance so does the website meet the criteria of the search example the keyword "Local Plumber" should be obvious to the browser and the search engine.

Social Media, Facebook, Twitter, LinkedIn and etc - You can do this yourself (and it’s free) the question is how much time can you dedicate to this activity alongside you usual business activity? The more you put in the more you stand to gain and contrary to opinion this form of marketing is becoming more and more prevalent, you really should try to explore this!

Your last option is to pay a provider to do all of the above. If you spend X and get a return of Y providing the difference is positive (ROI) I guess you wouldn't care how much X cost! (I mean to a degree) By the way, you might need the best internet marketing company out there, just see trusted people about this.

There must be no fuss in utilizing internet as we do in the real world. Frankly speaking, internet is the mirror of the world – I mean in every aspect from how it goes end-by-end.

As it is, mankind – is sane at all but not satisfied that we have the need to pertaining different views in our ways and that internet came to life. Generations of technological evolution results two-drastic results: Ease in life and a threat to human social interaction. Social networks are great replacements to the meet-in-the-real-world stuffs and at decrease their leverage in socializing in the actual world.

Another thing to point out is the uncannily huge migration of “old ways” in marketing to an advance internet marketing service. As you can see, there are new sprouts of best internet marketing company and great SEO professionals who are willing help clients ready to battle the completion ahead on getting at the top of search engines. Of course, there are still other ways in gaining traffic but the first option should be prioritized.

The image above tells how internet resembles the real world (Internet is structured according to the real world concept) in many ways like how Google and Library looks like a distant cousins; Ebay, Amazons and Youtube would be the leisure lands for shopping and of course entertainment. Of course, you may find it funny to realized that Facebook is somewhat related to a park and twitter is just like a forum held inside the park (Quite interesting).

The Ideas are all mashed up but still it reflects what human kind is up to.