In the recent topics, we posted something about Over Optimization Penalization, if you really read the articles and watched the video embedded on those posts; definitely you’ll have an idea on what will be the next target once Google updates its algorithm.
Well, recently another major change in the search results happened, just like when the time of Panda Update, although we are looking forward to it (to prepare our sites) its still a bit nerve wrecking right, anticipating what will happen and if you have administer the correct optimization on your website.
So okay, going back to the topic, Google announced that they will launch another search update, and it’s not Panda where websites with low quality pages are the target, this time, it’s about content. Yes, content, websites performing spam in their contents, this includes keyword stuffing, link schemes, cloaking and duplicate contents (I mean here really duplicate, word by word, phrase by phrase, everything).
Here’s what Google Webmaster Central stated:
“In the next few days, we’re launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce web spam and promote high quality content.”
Just to come clean, since Matt Cutts stated or rather warned almost all SEO and Search Engine Optimization Company about the update Google will be implementing, “the over optimization penalty” . Yes and no. It is the update he was talking about, but it’s different from the “over-optimization statement” wherein it’s target is the SEO.
He clarified that the update will target content, thus using another name to illustrate the up-coming update is much better since what they were launching will target spam contents and not an over optimized website.
Countless debate arise on what will be the name of the new update, thus to cut it out they release the name Penguin.