One of basis to be the best internet marketing company knows beyond SEO since it is a requirement of the latter topic. In order to work out the SEO things, there are Terminologies that is being associated that we need to know in order to fully understand how Search Engine Optimization Works for websites.
There might be bunch of SEO terms out there but here are the commonly encountered terms used by SEO Professionals, Internet Marketers (Internet Marketing Company), Internet Business Consultant or even newbies which I think can help broaden their knowledge on SEO. The following terms source is from Always10 – Top 10 List Collection post.

Crawl - process by which search engines retrieve content from a Website, including the criteria used to determine rates and priorities of crawl. From the perspective of an SEO, crawl can be influenced or managed through internal and external resources.

Indexer - A type of program that search engines use to update their databases with information about retrieved and parsed Web documents. You rarely see even knowledgeable SEO forum moderators and admins speak of indexers and parsers, perhaps out of a misguided concern that they will confuse people who are new to search engine optimization. Unfortunately, those new people visit the forums to learn about SEO, so teaching them the wrong terminology does them a great disservice.

Quality Links - A nonsense expression with no real value or purpose other than to act as a catchall for the types of links people think are better than “those other links”. Googlers use “quality links” as a subtle way of telling people to stop getting cheap spammy links. Many SEO forum moderators and admins use “quality links” in a somewhat broader but similar fashion, if only because they don’t know exactly what criteria make links good for any particular search engine but they recognize that people who are asking about linkage have a problem. Nearly everyone else seems to use the expression to refer to their (usually non-performing) backlinks. I wrote about high quality links at SEOmoz (in a post designed to rank for “high quality links” on the basis of content but the lesson passed over everyone’s head, except for Aaron Pratt who saw what I was doing right away).

Parasitical SEO – is the practice of “riding coat-tails” for one’s own advantage. Parasitical SEO tactics may include: creating competitive content about well-established brands (common in affiliate marketing), injecting content onto an established Web site without the site owner’s knowledge or approval, dropping links into comments and discussions on popular blogs and forums, etc.

Filthy Linking Rich Principle - the more links a document has accrued, the more links the document will accrue. Stated another way, the more visible a document is in search engine results, the more likely the document is to accrue links, and hence the more visible the document becomes in search engine results.

Influencer - A Web site or individual whose content is deemed to be influential in adjusting search result (q.v.) rankings, usually either through the creation of new content or the placement of links to other documents.

Link mass - combination of all connected links that lead to any given page in a hypertext document collection. Absolute link mass cannot be measured. Relative link mass can be approximately measured.

SERP (Search Engine Results Page) - Everyone seems to know this acronym by now. I have always hated it even though I now reluctantly use it. SRP (search results page) would be better, since it’s all inclusive. You can have a DRP (Directory Results Page) which some people might argue should be called a DSRP (Directory Search Results Page).

I’m always a fan of this wonder boy of internet marketing from Philippines. Carl Ocab is definitely a young boy with undeniably exquisite mind. He makes highly competitive keyword “Make Money Online” to the top of Google search and definitely a very good internet marketer.

So I visited his blog and all juicy and crunchy stuff are all there - SEO, PPC and other internet marketing agency stuff. I was struck by his post entitled “I have a secret, content is not king” which he talks about how to be in the list of the best internet marketing company or in short, to be successful in marketing campaign. He’s definitely awesome and viral.

Carl said that the content is not always the king and the way he sees it, marketing is the king. You might be shock too like I was, but nonetheless he explained it further by citing some examples why he think it that way.

Case Number 1: The Coca Cola versus Pepsi…

Well, as he didn’t intend to hurt anybody but just showing what the truth is. As you might know, Pepsi has been running “The Pepsi Challenge” way back 1975 where they held a contest in which taste better. Asking bystanders in a mall offering two cups, one with Pepsi and the other one is coke.

Guess who do you think taste better, Pepsi…

But why does Coca cola is still the number one soft drink? I know why, advertising…

Case number 2: The Problogger.net

We all know that Darren of Problogger is the number one blogger who blogs about how to make money in blogging but does he give the best content about blogging to make money? Of course, Darren’s content are highly informative though does he give his best content around the blogging world?

Yes, He’s not the best in content and I can point out many bloggers out there that is best in advice about internet marketing, blogging and related stuff but they were remained unnoticed.

Do you know the reason why? It’s because all of them didn’t market themselves enough to be known or we say “They haven’t position themselves properly” to the best possible line.

Case number 3: Who never knew McDonalds?

Yes, I do agree with Carl’s statement about McDonalds.

They don’t have the tastiest hamburgers.

They don’t have the yummiest French fries.

One thing I know of - they do know where to put their branches.

Someone might say “McDonalds is not in the fast food business, they’re in the real estate business.”

“You see, Content is just a part of marketing…”

My Deep Realization:

As I came to end this post I might say my points too. I agree with Carl in some point that writing good content is part of marketing. I heard and read blogs from people who are at the top but are not really “The Best or don’t have the best skills – but they know how to market themselves”.

I read blogs from people, that I think have the best content ever, but they are unknown. I’m not saying that putting your all your effort in marketing though content is part of marketing that should be deliver or distributed properly to be known. It might not be the best content, we can say well enough to be a big help for someone who might read it.

Once again, thank you Carl for sharing your thoughts about this matter.

Lastly, I totally agree with you Carl: “Marketing is king.”

Online marketing is indeed a hit these days as we can see in the trends that SEO (Search Engine Optimization), PPC Management(Pay-per-click), Email Marketing as well as Social Media Marketing in Philippines are the major topic in authority sites, blogs and forums. Companies shifts their marketing budget and now seeking for help in top and best internet marketing company or online expert consultant to boost the traffic to their websites and increase their revenue which they found efficient and effective.

"...To get to the top of the searches – that’s basically the core of internet marketing"

It is true that you need to make it easy for the visitors and search engines to find you in internet in case you would like to be special among the crowd of other internet marketers. In order to be the best, internet marketers do some in depth analysis for their online marketing strategies. The usual working is that search engines like Google, Yahoo and Bing can define any data in websites that corresponds to the searches. The main job of a good online marketer is to analyze and observe whether the data like site contents is much better quality than other online marketing competitors.

“We can’t avoid competition and that’s a common reality we know...”

Google just recently did some updates in their algorithm called Panda which aims to serve searchers of Google search to rank websites with quality content and displayed a more filtered search results. The world of internet marketers were shaken and lots of websites drops in the rankings. Websites with quality content shows that it is user-friendly and much easier to come across in the Internet.

“As clear as crystal, popular contents are often quality contents which doesn’t only have unique write ups but have an interesting knowledge for readers too...”

Panda update is good in serving a much better search results. Rules: more links and bookmarks your page has, the more popular it turns out to be for both search engines and simple visitors.

“Search engines hunts content with relevance to the search... “

If certain page is optimized in way that can be easily read by search engines as well as visitors (Humans readers), the easier for them to prove that the certain page is relevant to the search. Internet marketing promotion success can be achieved through utilizing online marketing techniques such as SEO and is always true to the grounds of search engines.

“What Web Marketing Promotion Strategy that plays important role in internet marketing business?”

Of course, that question might be on your number one list – no doubt. It’s a much complicated question to ask. For newbie in the world of internet marketing, all the mediums used as to promote websites are a great experience. But if you know which internet marketing strategies to utilized and skillful enough to know the truth behind the pros and cons of internet marketing then you might get to the top at the very least.

Always think that you’re doing these strategies for your target audience which is the main source of generating traffic. In a way, knowing your target market is the most important piece for ">internet marketers or lets rephrase, business must know this first before actually starting the business. Finally, put into consideration that research is the most vital thing that should be done for dealing with internet marketing website promotion tactics.

"If once you have a good traffic, then internet marketing is much easier..."

Internet marketing is now an in demand nowadays since sales revenue referrals are increasing online. Internet as the medium for new marketing era is surprisingly attracts more specific audience and big companies are throwing budgets for online advertisements because the internet marketing campaign results are immediate and effective. According to one of the best internet marketing company - Tinzly, Inc. states that in order to be an efficient online marketer you have to evaluate first the factors that totally affects your web marketing strategies. In short, the investment you put must also result to a much positive returns.

Let us know the secrets behind internet or web marketing and how do these factors affects your next step in changing the path of your marketing strategies.

1. Be Listed in Web Listings and Directories. One of the most important moves to internet marketing is to be listed in giant search engines and Directories. Submissions to search engine is the most influential factors in increasing website traffic and picking the prospect audience right. Be sure to be listed in Google, Yahoo and Bing while being accepted in Dmoz is a plus too.

2. Getting the Right Web Traffic. As being talk in the previous paragraph, traffic is important in internet marketing since generating traffic results your window to what was happening to your online strategies. Google Adsense, AdBrite and others are few ways in getting high traffic. Though consulting online marketing company is also an important step before doing the latter suggestions because this people are an expert in this field.

3. Proper tweaks and design for marketing websites or landing pages. Online Marketing websites or online shops are more closely related to traditional boutiques and stores. Making it decent and attractive for clients are a priority and that would makes customers feel to trust and look for something to purchase. Would you like to lead your audience to generic marketing pages? Of course not, so take a seat and think it over.

4. Best if the word is trust. Testimonials are always a classic whether it’s a traditional marketing or the later one. When prospect clients hear about your offered products and genuine services, they feel comforted and most likely acquire those services or items you offered. In online marketing, asking for testimonials after each clients purchase is a great move so that you have something to show to other audience who love to get a company’s trust – next prospect buyers.

5. Originals are always on top. Yes, offering something new or some interesting services catches audience attention easily. According to a research conducted by internet marketing consultant, most audience are interested in looking for something new whether it’s a news, products or even services. Online marketing works well if the products you offer is worthy for PR services.

All in all, internet marketing is more than just advertising your products and services online. It’s about gaining clients through efficient strategies and making your company brand huge. You have witness the immerging secrets that lies within the realm of online or web or internet marketing success. The best move you do next is to ask someone whom expert in this internet marketing field.