Define bounce rate? Bounce rate is the percentage that exhibits the number of visitors or traffic that withdraws on a certain page they entered without viewing the other pages of the website. Another definition about bounce rate is that it is the amount of visitors who leaves your page after a very small amount of time, usually a few seconds.
What are the effects of bounce rate? Simply, bounce rate represents incorrect and unreliable content for a specific search term, thus it tells Google that, that certain web result is irrelevant to the term being searched. Meaning, Google will step in and most likely to replace, if not remove your website on the top result page for that certain keyword.
How can you lower your bounce rate?
First and the most important is to use the right keywords for optimization. Ensure the density of your keyword for each page. Do not include unrelated ones in hope of tricking the search results because it will only lead to a higher bounce rate. Ask for a Search Engine Optimization Company for help in optimizing your website.
Create well written content. Engaging, well written, informative and useful ones generates more traffic than you could imagine. Include images, some personal opinions or write as if you are talking to your audience. Too much “professional like content” makes content boring, full text is boring, phrases or a word that intends to help your search visibility is annoying. Instead, suggest a relevant product and post a text link at the end of your post.
Established a fast load time because no one, not even you prefers waiting. Flash movie, pop-up windows, spinning logo or scrolling texts, floating advertisements and background music affects the loading period of a certain website as well as it also irritates a user.
Take notice of your design and navigation controls. Not because Flash affects the loading time means you can’t add animations, you just need to monetize it so that it won’t affect that much on the loading period.
Your template matters for your products or services, the purpose of your website and of course your target audience. Ask a professional Ecommerce Web Designer for opinions or acquire their services on this matter. Tell them what you want or let them present their design and if it suits your taste then it’s good.
Nevertheless, you should check the navigation controls. If you are offering a number of products or services, organized each by labeling every product or service and place it on their proper categories. Give a clear description for each product and service, title, image, shipping cost, discounts and incentives, but as much as possible if you are offering something expensive DO NOT INCLUDE the PRICE have a Contact Me button instead.
Last, but more or less not the least, check your HTML code, meta tags, title tags and heading. Review your URL, check the size of your images and make sure titles are administered. Include a site map for easy indexing, offer RSS subscriptions, EMAIL newsletters, add social media sites and feeds like Twitter, Facebook, Linkedin and Google+.