RSS
Twitter
Facebook
Showing posts with label internet business consultant. Show all posts
We both know that there are two common types of practice in the field of search engine optimization, the white hat practices and the black hat practices. Those who follow the codes of optimization are called white hats, while those people whom go a little bit way beyond the ethics are considered spammers or black hat.
The recent changes in search engines algorithm especially Google’s Panda and Penguin update hit almost every website, penalizing those who are considered spam. Supposedly, black hat practitioners should already stop, but no, they continue sending and creating more spam that ever.
Did it ever wonder to any of you why black hat is still ongoing? Didn’t it ever cross your mind that, yeah I am an SEO why not try some black hat tactics? Moreover, is there really a full proof white hat? I mean not even a single ounce of black hat practice?
Some internet marketing experts stated that you can’t really tell if a certain Ecommerce Web Designer administer a design that is favorable only for white hat practices unless you checked the coding. Again, is there a full proof of white hat only?
As a member of an established Search Engine Optimization Company and a part time blogger, there is a time that I wonder if there really is a clean white hat and so I tried asking different persons in the same field, and you know what I learned?
They can’t also tell as much as I can’t clarify it to myself, perhaps at some point of your link building promotion you’ve stumble on something or performed a tiny bit black hat without even noticing. Maybe at some point of optimizing a website you have added a code or something, a command or a meta that can actually be considered as a spam by the search engines. It’s a fifty-fifty result.
So now I am asking you, your view on this issue, are there really a purely white hat link building/promotion?
Below is something I stumble upon while researching:
Do you still remember the time when your mobile phone is only used to call? Then after a year or two you can already composed a message and send it to someone on your list, then in a jiffy here we are with smartphones, androids and all. Suddenly text messaging is a taboo, all smartphone owners can now send email, take picture and use the social networks through their phones.
Internet marketing experts saw the huge market it will bring for Ecommerce Websites, while Ecommerce web designers are busy catering the demands that mobile commerce would bring.
A recent study shows that $5.04 billion will the estimated mobile advertising profit by the year 2015.
See the infographic below for a more precise understanding on what I am trying to say:
What's a traditional cellphone anyway? For sure all of us have experience using one, or perhaps seen one, a cellular phone in which one can composed and send text message, call someone, play games snake to be exact.
Tell me one person in our generation who didn't play snakes in nokia 3310 in which other features are stop watch and calculator among other things.
On the other hand, smarthphones are mini computers, does this make sense? Well, cellular phones using operating systems similar/close to computers.
Smartphone users are usually if not generally, are those ages 25 to 34, for me its because its the time where we don't have such great responsibilities such as wife and kids, during those age we are starting our careers while other are at the peak, thus, smartphone's are must have's. Dealing with future investors or composing an email while stuck on traffic, reading news etc.
See, as stated on the first paragraph, mobile commerce is a huge market that the business sector shouldn't miss.
Why smartphone's? For sure all smartphone users either have laptops or tablets, but why smartphone? I have a laptop and a smartphone, but come to think of it, I uses my phone more than my laptop.
At work I always have my phone beside me, to text, check my calendar, call someone, play a game, log on facebook, while my laptop is used only during weekends or at night and the laptop I'm using at the office is used for job alone, well sometimes for checking my FB.
See the huge effect of using smartphone's? Anyway here's the whole infographic, thanks to HighTables.com
Video Transcription: My own understanding about Rand Fish’s lecture, just correct me if I am wrong, or better yet give me your own view on how well you understand the topic.
Authenticity in Titles
We all know how important title’s are, it is used to attract search engine robots and make a user engaged into the topic. We also know that we should include our targeted keywords on our titles, but going way too overboard is a major no, no.
As Rand Fish stated “Titles should sound real, something that was written by a human” something that both search engines and humans can understand without losing interest (human) or being penalized (search engines).
Example: Using keyword repetition. It only makes your post look spammier, malicious, useless etc. Consequently, according to the video it is “One of the crappiest things”. You will rank in the major positions but, your click through rates will go way down.
How? Simple, you as a user search for "Internet Marketing Expert", the search engine robots will give you a list of websites having this keyword but, you as a human can distinguished what you are looking for, what information you need, and what website administer the information you are searching. Using a too malicious title only makes a user think twice, thrice or more before clicking your link, or never click at all, thus, click through rates decreases.
Credits: SEOMoz.org/BLOG
Credits: SEOMoz.org/BLOG
How long has it been? Two decades, can you believe that? It’s been two decades since web designing started, some of you might not even born or still a small kid during the very first time a web design was introduced.
It started as a simple way of transmitting data, then new technologies arise to improve its use, web designing tools to make it even more interesting, now Ecommerce Web Designer's are still improving their skills to keep up with the fast pace changes in this industry.
Can you imagine, during the early 1950’s, the web is intended for the use of transmitting information that American scientists gathered? And as time passed different advancement was made. Take a look at the infographic below.
See how wed design change so fast?You haven't even grasp the first one, there is already a string of newly developed systems, language and tools. From a simple exchange of data to an Ecommerce Website and now it started to penetrate Mobile Designing pack with a much cooler and nicer applications.
Internet marketing, a huge term that encompass a broad number of facts needed to be followed and some to avoid.
When it comes to internet marketing, what do you think is the most important? Is it your websites design? Or maybe you’re content? Perhaps the services and the products you offer.
Who should you put your trust into, or better yet, where should you put your trust? Should it be your ecommerce web designer who is responsible for implementing user friendly website navigation and design? Maybe you are considering of asking for the help of an internet marketing expert
Stop, before you go into a much deeper thought, don’t you think you should learn the basic processes of this industry first before you took chances or blame an internet marketing expert?
As the title stated, “How to succeed and the reason to fail”, not knowing what the basics of this industry is like wasting all the resources. How will you know the things needed and the things that are inaccurately implemented by the people you hire if you are badly informed?
Read, research and if you can implement what you have learned much better. Read things that is related to this industry as well as to your niche. Conduct a research on what customer seeks, what search engines would love to see and the best practices you should implement. Practice, the best thing to learn is to practice right.
Utilized your website design, think as if you are the one who’s going to use it and not as the owner of the site. Being the owner, you would like to add this and that, but as a user, all you are looking for are great content, useful products and services, superb customer service and an easy navigation.
Create a strategy. First, target a certain audience and stick to it. Use a general term that can cover a broad category. Then, generate useful and catchy content. Optimized your website as well as the content, do not forget the images. Next, Link Build, you can asked a Search Engine Optimization Company or do it yourself. Then join social networks and be an active member, communicate, discuss, debate and built trust.
Add Analytics. In order to track down everything that is happening on your site. The sales that has been made, the things and time that each visitor spends as well as to get some tips and ideas on what to implement the next time.
