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Showing posts with label search engine optimization. Show all posts
Now that we know that good call to actions in our limited ppc ad space can mean the world to our business given that we keep up the promises we put in there (this was discussed in Bad vs. Good Advertising), our goal now is to let our clients stay in our specified landing pages. Keep in mind that internet users have short attention span; that they have to immediately see what they’re looking for. We cannot afford to make them leave our page after clicking our ads.
We have to consider certain things to make our target client stay in our page. One of the considerations is the design. Remember that pleasing a human being is more important than pleasing a robot. The landing page should not only be robot friendly, but human eye friendly. We have to make our landing pages pleasing; make it an eye candy and user friendly. Make sure that the targeted keyword and/or product can be easily seen in a single scan. This will keep your customer stay in that page.
Next, consider giving your customer the best knowledge they could get. We don’t just sell out our product or service to our client; we also inform them. We give them the knowledge they are looking for. We give the pros and cons of our product or service so they stay on the page. This will help your client decide whether he or she will seal a deal so you better do well in giving out information.
Apart from design and knowledge, your targeted client looks for something special. Go the extra mile by offering free services that they cannot resist. For example, if you sell products, bundle in some free deliveries if your client purchased x amount. Or, if you sell services, you could offer free consultation or free business analysis before going to the deal proper. I’m sure, you could think of various extra services that will convince your client. By doing this, you convince them to make a sale or close a deal.
Just keep your targeted client happy and your ledgers will also be happy. That is what good businessmen does to establish a long-term relationship with their clients and to gain more clients. Making you’re already clients happy could lead to free and effortless marketing in the future because your clients will do the marketing for you.
We both know that there are two common types of practice in the field of search engine optimization, the white hat practices and the black hat practices. Those who follow the codes of optimization are called white hats, while those people whom go a little bit way beyond the ethics are considered spammers or black hat.
The recent changes in search engines algorithm especially Google’s Panda and Penguin update hit almost every website, penalizing those who are considered spam. Supposedly, black hat practitioners should already stop, but no, they continue sending and creating more spam that ever.
Did it ever wonder to any of you why black hat is still ongoing? Didn’t it ever cross your mind that, yeah I am an SEO why not try some black hat tactics? Moreover, is there really a full proof white hat? I mean not even a single ounce of black hat practice?
Some internet marketing experts stated that you can’t really tell if a certain Ecommerce Web Designer administer a design that is favorable only for white hat practices unless you checked the coding. Again, is there a full proof of white hat only?
As a member of an established Search Engine Optimization Company and a part time blogger, there is a time that I wonder if there really is a clean white hat and so I tried asking different persons in the same field, and you know what I learned?
They can’t also tell as much as I can’t clarify it to myself, perhaps at some point of your link building promotion you’ve stumble on something or performed a tiny bit black hat without even noticing. Maybe at some point of optimizing a website you have added a code or something, a command or a meta that can actually be considered as a spam by the search engines. It’s a fifty-fifty result.
So now I am asking you, your view on this issue, are there really a purely white hat link building/promotion?
Below is something I stumble upon while researching:
Do you still remember the time when your mobile phone is only used to call? Then after a year or two you can already composed a message and send it to someone on your list, then in a jiffy here we are with smartphones, androids and all. Suddenly text messaging is a taboo, all smartphone owners can now send email, take picture and use the social networks through their phones.
Internet marketing experts saw the huge market it will bring for Ecommerce Websites, while Ecommerce web designers are busy catering the demands that mobile commerce would bring.
A recent study shows that $5.04 billion will the estimated mobile advertising profit by the year 2015.
See the infographic below for a more precise understanding on what I am trying to say:
What's a traditional cellphone anyway? For sure all of us have experience using one, or perhaps seen one, a cellular phone in which one can composed and send text message, call someone, play games snake to be exact.
Tell me one person in our generation who didn't play snakes in nokia 3310 in which other features are stop watch and calculator among other things.
On the other hand, smarthphones are mini computers, does this make sense? Well, cellular phones using operating systems similar/close to computers.
Smartphone users are usually if not generally, are those ages 25 to 34, for me its because its the time where we don't have such great responsibilities such as wife and kids, during those age we are starting our careers while other are at the peak, thus, smartphone's are must have's. Dealing with future investors or composing an email while stuck on traffic, reading news etc.
See, as stated on the first paragraph, mobile commerce is a huge market that the business sector shouldn't miss.
Why smartphone's? For sure all smartphone users either have laptops or tablets, but why smartphone? I have a laptop and a smartphone, but come to think of it, I uses my phone more than my laptop.
At work I always have my phone beside me, to text, check my calendar, call someone, play a game, log on facebook, while my laptop is used only during weekends or at night and the laptop I'm using at the office is used for job alone, well sometimes for checking my FB.
See the huge effect of using smartphone's? Anyway here's the whole infographic, thanks to HighTables.com
In the recent topics, we posted something
about Over Optimization Penalization,
if you really read the articles and watched the video embedded on those posts;
definitely you’ll have an idea on what will be the next target once Google
updates its algorithm.
Well, recently another major change in
the search results happened, just like when the time of Panda Update, although
we are looking forward to it (to prepare our sites) its still a bit nerve
wrecking right, anticipating what will happen and if you have administer the
correct optimization on your website.
So okay, going back to the topic, Google
announced that they will launch another search update, and it’s not Panda where
websites with low quality pages are the target, this time, it’s about content.
Yes, content, websites performing spam in their contents, this includes keyword
stuffing, link schemes, cloaking and duplicate contents (I mean here really duplicate,
word by word, phrase by phrase, everything).
Here’s what Google Webmaster Central
stated:
“In
the next few days, we’re launching an important algorithm change targeted at
web spam. The change will decrease rankings for sites that we believe are
violating Google’s quality guidelines. This algorithm represents another step
in our efforts to reduce web spam and promote high quality content.”
Just to come clean, since Matt Cutts
stated or rather warned almost all SEO and Search Engine Optimization Company
about the update Google will be implementing, “the over optimization penalty” . Yes and no. It is the update he
was talking about, but it’s different from the “over-optimization statement”
wherein it’s target is the SEO.
He clarified that the update will target
content, thus using another name to illustrate the up-coming update is much
better since what they were launching will target spam contents and not an over
optimized website.
Countless debate arise on what will be
the name of the new update, thus to cut it out they release the name Penguin.
Video Transcription: My own understanding about Rand Fish’s lecture, just correct me if I am wrong, or better yet give me your own view on how well you understand the topic.
Authenticity in Titles
We all know how important title’s are, it is used to attract search engine robots and make a user engaged into the topic. We also know that we should include our targeted keywords on our titles, but going way too overboard is a major no, no.
As Rand Fish stated “Titles should sound real, something that was written by a human” something that both search engines and humans can understand without losing interest (human) or being penalized (search engines).
Example: Using keyword repetition. It only makes your post look spammier, malicious, useless etc. Consequently, according to the video it is “One of the crappiest things”. You will rank in the major positions but, your click through rates will go way down.
How? Simple, you as a user search for "Internet Marketing Expert", the search engine robots will give you a list of websites having this keyword but, you as a human can distinguished what you are looking for, what information you need, and what website administer the information you are searching. Using a too malicious title only makes a user think twice, thrice or more before clicking your link, or never click at all, thus, click through rates decreases.
Credits: SEOMoz.org/BLOG
Credits: SEOMoz.org/BLOG
How long has it been? Two decades, can you believe that? It’s been two decades since web designing started, some of you might not even born or still a small kid during the very first time a web design was introduced.
It started as a simple way of transmitting data, then new technologies arise to improve its use, web designing tools to make it even more interesting, now Ecommerce Web Designer's are still improving their skills to keep up with the fast pace changes in this industry.
Can you imagine, during the early 1950’s, the web is intended for the use of transmitting information that American scientists gathered? And as time passed different advancement was made. Take a look at the infographic below.
See how wed design change so fast?You haven't even grasp the first one, there is already a string of newly developed systems, language and tools. From a simple exchange of data to an Ecommerce Website and now it started to penetrate Mobile Designing pack with a much cooler and nicer applications.
Article marketing is by far an effective way to help websites or online business for engaging prospects, improve web traffic and generate website traffic, and this can be a real challenge for your internet marketing expert and online business. In needs to be done properly in order to be effective. Here are some useful tips from internet marketing expert to online business in managing their article marketing.
The System is Not Flawed
There are lots of internet marketing expert starts to think that using keywords throughout their content is not wise because of Google’s recent Panda updates. Remember that the system came about as a means for the search engines such as Google and Yahoo to find relevant articles for the searcher. You just have to make sure that the keywords are used naturally within articles (4 or 5 times in a 500 word article). Guest blogging and submissions to relevant authority sites can also help your website to gain more exposure to your targeted audience.
Don’t Underestimate the Power of your Own Site
Lots of people think that for a single article that they post on their website needs 5 pointing back to it. This will help for difficult-to-rank keywords; there are lots of ways to rank well without back linking. One of the most effective strategy in article marketing is to post hundreds of articles written on relevant keywords and placing them on your website. This is great if your online business offers services or products that can be addressed in many different ways. You can also make some your web pages hidden so they can be picked up the search engines and not damage the look of your website.
Know Your Audience
One of the questions that successful internet marketing expert and businesses ask themselves is: “what does my targeted audience looking for?” By questioning yourself what’s your targeted audience is seeking will help you decide what to write on your article. Your aim as a website owner (regardless of your product or service) is to become an authority within your niche. Provide your website with contents that are well-written and can be easily understand by your audience. Make sure to that you have a good reason for your audience to find you and keep coming back to your website again and again.
Success in Article Marketing comes primarily from persistence and patience. You should take some time to evaluate and choose the right strategy that has been known to work and stick to it.
If you need more expert advice, tips and information, you can visit Tinzly, they have internet marketing expert that can help you improve your website and online business by using the best practices in search engine optimization.
The System is Not Flawed
There are lots of internet marketing expert starts to think that using keywords throughout their content is not wise because of Google’s recent Panda updates. Remember that the system came about as a means for the search engines such as Google and Yahoo to find relevant articles for the searcher. You just have to make sure that the keywords are used naturally within articles (4 or 5 times in a 500 word article). Guest blogging and submissions to relevant authority sites can also help your website to gain more exposure to your targeted audience.
Don’t Underestimate the Power of your Own Site
Lots of people think that for a single article that they post on their website needs 5 pointing back to it. This will help for difficult-to-rank keywords; there are lots of ways to rank well without back linking. One of the most effective strategy in article marketing is to post hundreds of articles written on relevant keywords and placing them on your website. This is great if your online business offers services or products that can be addressed in many different ways. You can also make some your web pages hidden so they can be picked up the search engines and not damage the look of your website.
Know Your Audience
One of the questions that successful internet marketing expert and businesses ask themselves is: “what does my targeted audience looking for?” By questioning yourself what’s your targeted audience is seeking will help you decide what to write on your article. Your aim as a website owner (regardless of your product or service) is to become an authority within your niche. Provide your website with contents that are well-written and can be easily understand by your audience. Make sure to that you have a good reason for your audience to find you and keep coming back to your website again and again.
Success in Article Marketing comes primarily from persistence and patience. You should take some time to evaluate and choose the right strategy that has been known to work and stick to it.
If you need more expert advice, tips and information, you can visit Tinzly, they have internet marketing expert that can help you improve your website and online business by using the best practices in search engine optimization.
